A review of the 7ps and Marketing mix of Amazon
Amazon was founded in 1994 by Jeffery P Bezos, who has since been serving as its chairman. However, the online business of Amazon opened in 1995. The company has come a long way from being an online bookseller to being the leading online retailer of the world. Today, it sells hundreds of millions of products, several of which is it's own and others sold by third-party sellers through its website. Amazon's main strength is its global presence, and that is demonstrated through Amazons marketing mix and the 7 P's. PRODUCT. The quality of products in Amazon is at the highest standard for their customers. Amazons products are also at a much higher quality than their competitors. Still, at a higher price, however, people are willing to pay more for a product that has a better chance of lasting or obtaining its original quality. Amazons products are also divided into 4 categories. 1. Amazon's website - enables hundreds of millions of products to be sold by Amazon