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Section 1 - Task 1 - Best Practice of Email Marketing and Marketing Mistakes to avoid.

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Section 1 – Best Practices of Email Marketing and Marketing mistakes to avoid.      What is an Email Marketing Campaign?    It is explained by Lindsay Kolowich from blog.hubspot.com, in a report about 18 examples of email campaigns best practice:  That email marketing is planned content distributed via email, with a specific goal of accomplishing the organisations specific goals.    Reviewed from course materials of The British Academy of Digital Marketing: “Role of email in inbound marketing and retention . ”  The main roles of email marketing are ‘Lead nurturing.’ Which is the process of building relationships with potential customers with the aim of gaining revenue or business from them when they are ready to purchase. By creating a mutual trust with your potential customers and making your leads confident of your content, they will be more willing to buy from you.    My first example of best practice suggested by  Blog. HubSpot. Com   (an article by Lindsay Kolowich)  is including
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Content ideas for a travel website. -Assignment 5

Link to Assignment 5 – Task 1 PowerPoint (SlideShare):    https://www.slideshare.net/TeishaLaniLewis1/powerpoint-assignment-5-task-1     Link to Vimeo Video on Content marketing ideas for a travel website: https://vimeo.com/519512276      (  Clip 1: )   “Hello, my name is Teisha-Lani and todays video will be about ‘Best practice examples of content marketing ideas for a travel website.”   (. Clip 2 :  )    “So, Firstly. What is content marketing? Content marketing is the process of creating valuable, relevant content to attract, acquire and engage your audience.”    ( Clip 3: )    “The first step to creating a content marketing strategy, is to firstly define your goal. So as a travel website your goal is to create content that relates to travel.  Secondly, who is your target audience? Your target audience would be holiday makers, online agencies, influencers, etc.”    ( Clip 4: )    “Now lets talk about some best practice examples of content for your travel website, and also why are th
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Personal Branding - Section 1 - Task 1 - Assignment 4

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Assignment 4 – Section 1 Personal Branding.     The importance of Personal Branding.   What is Personal Branding?    Or shall we say What is ‘ your ’ personal brand?    Influencer marketing hub (2020)  explains that: “Your personal brand is how you promote  yourself . It is a unique combination of skills, experience (and most importantly), personality that you want the world to see.  It is the telling of ‘ Your ’ story, and how it reflects  your  conduct, behaviour, spoken and unspoken words and attitudes.”    Upholding a unique and true personal brand, will help differentiate you from your oppositions.  By being transparent, you are enabling room for trust to be a mutual feeling between you and your audience.    Why is personal branding more important more than ever?   Vala Vincent (2018) says that,  Personal branding is important in today’s economy because ‘ you ’ are the most important selling point of your service/product.    People trust people!   For example:   If you are a fashi
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