Personal Branding - Section 1 - Task 1 - Assignment 4

Assignment 4 – Section 1

Personal Branding.

 

 

The importance of Personal Branding.

 

What is Personal Branding? 

 

Or shall we say What is ‘your’ personal brand? 

 

Influencer marketing hub (2020) explains that:

“Your personal brand is how you promote yourself. It is a unique combination of skills, experience (and most importantly), personality that you want the world to see. 

It is the telling of ‘Your’ story, and how it reflects your conduct, behaviour, spoken and unspoken words and attitudes.” 

 

Upholding a unique and true personal brand, will help differentiate you from your oppositions. 

By being transparent, you are enabling room for trust to be a mutual feeling between you and your audience. 

 

Why is personal branding more important more than ever?

 

Vala Vincent (2018) says that, Personal branding is important in today’s economy because ‘you’ are the most important selling point of your service/product. 

 

People trust people!

 

For example:  

If you are a fashion stylist and promoting clothes or even your own clothing brand, it would not make sense, and no one would trust you if you were to create/promote content on your social media about something you don’t hold a specific skill in something you don’t know about like: How to build a shed. 

 

Your audiences first impression will be on what they know about you and what content you post on your social media platforms. 

 

How can you use social media for your personal brand? 

 

To make this a clear understanding, I am going to use an excellent example of personal branding by Gary Vaynerchuck. 

 

Gary Vaynerchuck posts content on his personal stories, high-quality videos of interviews or inspirational speeches.

Also photographs, relevant quotes, and his own podcast, which he links in a highlight story above his posts. 

 

Steven Scheck (2018) states ‘6 reasons why your business/personal brand should use podcasting.’ 

Podcasting helps in building better relationships with the audience, their easy to create, Podcasts are highly engaging because it welcomes a break from reading written content, and it improves public speaking skills, which helps with your development in confidence. 

  

 

Image 1 – Gary Vaynerchuck’s Instagram home page. (Showing Podcast highlight story, above posts) https://www.instagram.com/garyvee/ (2021) [Photograph] 

 

 

 

 

   

 


Image 2 – Gary Vaynerchuck’s Instagram example of personal, high-quality photograph with original inspirational quote. (2021)

 

High - Quality images are a staple piece in being an attractive part of content and helping with captivating your audience’s attention. 



 

Image 3 – Gary Vaynerchuck’s Instagram- Presenting informative videos on relevant topics of his personal brand. (2021)

 

 

Videos have become a very popular piece of content, as it is a medium that helps your audience understand what content you are putting out there and continuing to keep them interested. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Written References:

 

Influencer marketing hub (2020) ‘What is personal Branding’ [online] Available at:  https://influencermarketinghub.com/what-is-personal-branding/ [Last updated: November 17th, 2020] 

 

Vala Vincent (2018) ‘Why is personal branding important in today’s economy?’ [online] Available at: https://medium.com/@valavincent/5-reasons-why-personal-branding-is-important-for-entrepreneurs-aae450632828

 

 

Steven Scheck (2018) ‘6 reasons why your business should use podcasting?’ [online] Available at: https://smallbiztrends.com/2017/01/benefits-of-podcasting.html [last updated: Jun 8, 2018] 

 

 

Image references: 

 

 

Gary Vaynerchuck: Instagram Home page – [2021] Available at: https://www.instagram.com/garyvee/

 

 

Comments

  1. Safia JilaniOctober 3, 2022 at 10:36 PM

    Nice Post

    ReplyDelete
  2. Robert GoogliealmoOctober 7, 2022 at 9:48 PM

    Your blog post about personal branding was so helpful. I found a lot of good tips that I was able to take back to my blog and implement it. I also appreciated the mention of how a good personal brand can help you stand out. I also liked how you mentioned that you have an email list, so I can sign up to see what's on your blog.Promotional Merchandising

    ReplyDelete

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